SEO - Search Engine Optimization is the process of enhancing your Website so that it is Search Engine friendly. There are many different aspects to SEO. The two main categories are On Site, and Off Site SEO.
On Site SEO - mainly concentrates on the Content and Structure of the Website. Each page of a Website should be optimized so that it's content is easily understood by the Search Engines. Quality content is critical if you want to rank well in the Search Engines. Is the content relevant, and engaging to people who visit your site. The more interesting the content of your Website is people will visit the site more frequently, and stay on the site for a longer period of time.
It is also important to keep the content on the site fresh and current. Search Engines really like High Quality content that is current and gets updated often. If you are writing a Blog, it is a good idea to set a regular schedule when you will be posting new articles to your Blog. Maybe add a new article once a week. At the end of the year, you would have Fifty Two (52) new articles on your website. Wow, that would really be great!
The structure of your Website is also important. Is the Website and it's content constructed in a way that is easy for the visitor to follow. Do all of the links work? Make sure that you develop a content creation plan, that helps to optimize the content and target search engine keywords that are relevant to your site.
Make sure that your Meta Tags are optimized for every page on the Website. The most important tags are listed here for your reference.
- Title Tag
- Keyword Tag
- Description Tag
Make sure that your chosen keywords and content are described clearly in your "H1, H2, H3, H4 and H5" tags.
There is a lot of great content available on the Internet. Moz.com is a major developer of SEO software, and they provide a great deal of FREE content. I recommend that you check out their site and especially watch the "White Board Friday" series of videos. Moz.com Whiteboard Friday.
Here is one of my favorite Videos by Rand Fishkin: I hope you enjoy it as much as I did!